Ashley Blu Lavalle is a licensed therapist providing sex and relationship counseling. She specializes in working with men and women who are concerned about their relationships. For the logo, we were asked to develop a sign that combines an animal and heart icon. We created linear, meaningful mark that was a basis for strong, pure in form logo design. The idea was to capture the essence with a fresh touch of joy. The main purpose for the website was to introduce Ashley, showcase services she offered and allow for the visitor to fill in some questionnaires along with making an online reservation. We focused on enforcing the idea of a modern, sophisticated simplicity, complemented by cheerful, retro feel. We came up with a strong, identifiable design that that reflected specific nature of her services, reflecting some playfulness and humor.