Paula Majid is a photographer specializing in wedding photography, engagement shoots and portraits. She was looking for a professional and classy branding with touch of fun and trendy look to attract new clients. Clean, modern style combined with natural balance of white spaces and fine lines were the basis for her new brand identity. We came up with minimal, airy logo design, complemented by editorial, yet fresh website design. Finish of a gold foil, calligraphy typeface and combination of subtle lines appear glamorous and layer identity with a fine detail.