Angela Owens is a Certified Integrative Health Coach. She works with highly sensitive people (HSP) who have sensitive nervous systems and can be overstimulated or stressed by too much input or stimuli but can appreciate subtleties, textures and creativity. She asked us to develop a brand identity for her business along with website design. The main focus was to convey professionalism with an element of creativity and fun. Because of Angela’s business area, it was important for her brand to communicate inspiration and hope along with feeling of calm & relax. The website needed to be functional (appointment scheduler, newsletter opt-in) and appealing with serene and relaxing color palette.